1. Introduction
Lit Alerts Corporation (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you subscribe to our cannabis product alert email service (“Service”). By using the Service, you agree to the terms of this Privacy Policy.

2. Information We Collect
We collect the following types of information:
a. Personal Information: When you subscribe to our Service, we collect your name, email address, and any product preferences you provide.
b. Technical Information: We may collect data such as your IP address, browser type, device information, and interactions with our emails (e.g., open rates, click-throughs).
c. Cookies and Tracking Technologies: We may use cookies and similar technologies to enhance your experience and track engagement with our emails and website.

3. How We Use Your Information
We use the information collected for the following purposes:
a. To provide and personalize daily email alerts about cannabis products that match your preferences.
b. To improve our Service, including analyzing user behavior and engagement.
c. To communicate with you regarding updates, promotions, or service-related notices.
d. To comply with legal requirements and prevent fraudulent or unlawful activities.
e. To enforce our Terms of Service and protect our legal rights.

4. How We Share Your Information
We do not sell or rent your personal information. However, we may share your information in the following circumstances:
a. Service Providers: We may share your information with third-party service providers who help us operate our Service, such as email delivery platforms and analytics providers.
b. Legal Compliance: If required by law, regulation, or legal process, we may disclose your information to authorities.
c. Business Transfers: In the event of a merger, acquisition, or sale of our assets, your information may be transferred as part of the transaction.
d. With Your Consent: We may share your information for any other purpose with your explicit consent.

5. Your Choices and Rights
You have the following rights regarding your personal information:
a. Access and Correction: You may request access to or correction of your personal data.
b. Opt-Out of Emails: You may unsubscribe from our emails at any time by clicking the “unsubscribe” link in any email or contacting us directly.
c. Cookies: You can manage cookie preferences through your browser settings.
d. Data Deletion: You may request the deletion of your personal data, subject to legal and business retention requirements.

6. Your Rights Under the CCPA and CPRA (For California Residents)
If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
a. Right to Know: You may request information about the categories and specific pieces of personal data we have collected about you, the sources of that data, the purpose of collection, and the categories of third parties with whom we share it.
b. Right to Delete: You may request that we delete personal data we have collected from you, subject to certain legal exceptions.
c. Right to Opt-Out of Sale or Sharing: We do not sell personal data; however, if we engage in data sharing as defined under California law, you have the right to opt out.
d. Right to Correct: You have the right to request correction of any inaccurate personal information we maintain about you.
e. Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information, you may request limitations on its use and disclosure.
f. Right Against Retaliation: We will not discriminate against you for exercising your rights under the CCPA and CPRA.
To exercise any of these rights, you may contact us at [email protected].. We will verify your request in accordance with applicable law.

7. Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. However, no data transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links and Services
Our emails or website may contain links to third-party websites or services. We are not responsible for their privacy practices, and we encourage you to review their privacy policies.

9. Children’s Privacy
Our Service is not intended for individuals under 21 years of age or the legal age for cannabis consumption in their jurisdiction. We do not knowingly collect personal information from minors.

10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the “Effective Date” or through other means as required by law. Your continued use of the Service constitutes acceptance of the revised policy.

11. Contact Information
If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your rights under the CCPA and CPRA, please contact us at [email protected].